In a world chock-full of cookie-cutter packaging designs, premium packaging can become a huge differentiator. But is premium packaging all about striking aesthetics, or is there more than meets the eye?
In this post, we’ll explore key things you need to know about premium packaging options and how they can set your supplement business apart from competitors using generic packaging.
Benefits of Premium Packaging for Supplement Brands
In the competitive supplement market, where brands use science and marketing to entice customers, premium packaging isn’t just an afterthought — it’s a powerful differentiator. It’s what customers notice first. And you certainly know what people say about first impressions, don’t you? They matter significantly.
However, the benefits of premium packaging extend beyond aesthetics. That said, let’s explore how premium packaging can be a boon for your supplement business and improve your bottom line.
1. Elevate Brand Perception
Many supplement aisles feel like a sea of identical boxes and bottles. In a supplement aisle filled with hundreds of look-alike products, premium packaging can make your brand stand out. The weight, texture, and look of your product’s packaging can create an immediate perception of value.
Why? Premium packaging signals that your product isn’t just another generic solution but a promise of transformation. This perception can make customers more inclined to view your products as better than other offerings, influencing their purchase decisions.
2. Brand Differentiation
Most standard supplement packaging feels mass-produced, one-size-fits-all. Premium packaging breaks this mold, demanding consumers to take a second look.
Imagine your product packaged in a stylish transparent glass bottle next to long rows of plastic tubs. This unique visual identity can distinguish your brand from competitors and make it a memorable choice in a crowded marketplace.
3. Enhance User Experience
Premium packaging isn’t solely about aesthetics. It’s also about how consumers interact with your product. For instance, you can use premium packaging to transform the act of unboxing your product into a memorable and exciting experience — as many tech gadget manufacturers often do.
You can also use premium packaging to add special features to your products, such as unique opening mechanisms or child-resistant packaging. This can show consumers the care you put into your products and make them more appealing.
4. Product Protection and Longevity
Premium packaging usually comes with superior durability and protective features like tamper-proof sealing. These features can protect your products from physical damage and damage caused by moisture, sunlight, oxygen, and pests, ensuring your supplements remain intact, fresh, and uncontaminated.
As a result, premium packaging doesn’t only offer product protection but also demonstrates a commitment to quality, reinforcing consumer trust in your brand.
5. Build Brand Story
Nearly 6 out of 10 consumers are more likely to buy a brand if they like its brand story. Your packaging offers the perfect opportunity to tell your brand’s story.
Through thoughtful packaging design elements, you can weave an engaging narrative that resonates with your audience. Whether it’s telling the story of your supplements’ natural ingredients, highlighting your commitment to ethical sourcing, or sharing your brand’s unique history, premium packaging can serve as a canvas for telling your brand’s story.
6. Promote Sustainability
More consumers are increasingly becoming conscious of the environmental impact of their purchases. In fact, nearly 7 out of 10 consumers prioritize products that use sustainable packaging. Additionally, more than 6 out of 10 consumers are willing to spend more on products with sustainable packaging.
Premium packaging enables you to demonstrate your commitment to sustainability by using recycled materials, adopting eco-friendly printing processes, and reducing packaging waste. As a result, premium packaging can be a win-win for the environment and your business.
7. Attract Premium Customers
Premium packaging attracts premium customers. It’s a subliminal message beckoning discerning customers who value quality and rich experiences. For consumers who view price as secondary, premium packaging will offer more appeal than standard packaging.
8. Build Brand Loyalty
Repeat customers spend nearly 70% more than new ones. Additionally, up to 75% of revenue comes from existing customers. That’s why it’s essential to build brand loyalty.
Investing in premium packaging is an excellent way to elevate customer loyalty. When customers associate your brand with a positive experience, they’re more likely to become repeat customers.
Some customers may even go a step further and become vocal brand ambassadors by recommending your brand to friends or sharing your product’s unique packaging on social media. As a result, your product’s packaging can be a powerful way to forge relationships with customers beyond one-time purchases.
9. Showcase Innovation
The supplement manufacturing industry is dynamic, with manufacturers often releasing new custom formulations and tailor-made products. However, innovation isn’t limited to supplement formulation.
Investing in innovative packaging solutions can showcase your commitment to staying ahead of the curve. Whether it’s using sustainable materials, smart packaging technologies, or interactive elements, premium packaging allows your brand to demonstrate its progressive approach.
10. Retail Visibility
Standard packaging can make your brand fade into the background with other generic products on the retail shelf. Premium packaging can make your brand stand out, even in a crowded aisle.
Vivid colors, elegant typography, and tactile finishes can make your brand conspicuous, boosting the chances of consumers choosing your product over other bland offerings. The shelf becomes a stage, and premium packaging puts your brand in the spotlight.
That said, here are some design tips that can make your supplement brand stand out on retail shelves:
Embrace Minimalism
While it may sound counterintuitive, minimalism can make your supplement brand stand out on retail shelves. In a sea of products with garish colors and flashy graphics, minimalist packaging can draw consumers’ attention and create an aura of sophistication and intrigue.
Experiment With Shapes and Textures
Think out of the box. Literally! Opt for unique shapes like cylinders, triangular prisms, or other unconventional shapes. However, ensure your package is easy to open and carry if you opt for unusual shapes. Also, try different textures like embossed logos or soft-touch finishes to create a sensory experience.
Choose Bold Colors
Color can convey meaning and entice customers to choose your brand over others. Choose vibrant colors that stand out on the shelf or muted ones for a minimalist look.
Also, don’t ignore color psychology, as it can influence purchasing decisions. Generally, most health products use cool colors like blue, green, and turquoise as they evoke feelings of calm, trust, and vitality.
Choose Elegant Typography
Ditch trite fonts. Choose unique fonts that reflect your unique brand personality, whether modern and sleek, earthy and organic, or fun and playful. Also, don’t hesitate to use contrasting font weights and sizes to emphasize particular aspects of your product.
Make Your Brand Stand Out With Premium Packaging
Premium packaging isn’t just about style. It also offers substance. Beyond aesthetics, premium packaging can influence perceptions, foster brand loyalty, enhance product protection, and more. Consequently, these benefits can drive your supplement sales and improve your bottom line.
So, are you ready to put your brand in the spotlight with premium packaging? At Matsun Nutrition, we can help you stand out from competitors thanks to our vast experience in supplement packaging and fulfillment.
Contact us today to learn more about how our premium packaging solutions can help you cut through the visual clutter.
Frequently Asked Questions (FAQs)
Certainly! While the initial cost might be higher than standard packaging, premium packaging can enhance perceived value, attract premium customers, and provide superior protection against damage. It can also boost brand loyalty, enhance customer experience, and make your brand more noticeable. These benefits can set your brand apart in a crowded market and increase sales, resulting in a good return on investment.
While premium packaging may increase packaging costs, there are several ways you can incorporate premium packaging without making your products unaffordable for many consumers.
You can invest in simple yet high-quality product labels, use elegant typography and vibrant colors, and choose inexpensive, eco-friendly materials like recycled paper. These small touches can elevate your packaging without making your product pricey.
Your packaging offers various ways to tell your brand story, particularly showcasing your values. You can use vivid colors and textures to reflect your brand's personality, incorporate artisanal elements like handcrafted notes to personalize your brand or choose sustainable materials to reflect your eco-conscious values.
While supplement aisles are a great place to start, you can find inspiration for your supplement packaging beyond retail shelves. Check out social media platforms like Pinterest and websites dedicated to design, like Dribble, for trending styles and unique designs.
Yes, you can tailor premium packaging to a variety of supplement types. Whether you sell liquid vitamins, powders, or capsules, you can customize your premium packaging to reflect the unique qualities of your product and the needs of your customers.
