You can just read on to learn how to begin a profitable private label gummy vitamin brand. Starting your own private label gummy vitamin supplement brand can be profitable if you follow the steps above. At Matsun Nutrition, we can help you launch your gummy vitamins brand with minimal hassle.
The dietary supplements industry is flourishing. According to a Centers for Disease Control and Prevention (CDC) study, nearly six out of ten American adults aged 20 and over consume supplements monthly. These statistics demonstrate that starting a supplement brand can be a lucrative venture.
Gummy Vitamins Market Trends and Fun Facts
What are Gummy Vitamins?
Gummy vitamins are all the rage. So, what are they exactly? Gummies are chewable supplements packed with nutrients in gummy form. Gummy supplements are typically made from various ingredients, including cornstarch, water, sugar, and gelatin.
Gummies often come in a variety of flavors, such as orange, lemon, or raspberry, as well as various shapes and sizes. Available in multivitamin formulations, many gummies also contain specific nutrients, such as vitamin D or calcium.
Why Sell Private Label Gummy Vitamins?
Vitamin supplements come in various forms, such as tablets, capsules, and soft gels. So, why should you choose gummies over other forms?
According to a recent study, a growing number of consumers prefer them over other vitamin forms because they are easier to swallow. Additionally, gummies are generally more palatable than traditional tablets. These qualities make them ideal for children and seniors who may have difficulty swallowing pills or dislike their unpleasant taste.
Furthermore, the gummy vitamins market is growing rapidly. In 2019, it was worth $5.04 billion, and analysts predict it will reach $6.04 billion by 2031, representing a compound annual growth rate (CAGR) of 9.17% during the forecast period (2024 to 2031).
Start Your Private Label Gummy Vitamins Supplements Brands in USA
Starting a private label gummy vitamin brand can feel daunting, but it’s definitely achievable with the right support.
Working with a gummy vitamins or supplements manufacturer through contract manufacturing lets you access many gummy products. This helps you build a high-quality brand from the start.
Here’s a step-by-step guide to launching your own successful private label gummy vitamin brand:
Identify Your Niche and Target Audience
You can’t take a one-size-fits-all approach when starting a gummy vitamin supplement brand. Why? People take supplements for different reasons. While some people swallow them to address specific nutritional deficiencies, others take them to improve their health.
That’s why it’s critical to determine your niche and target audience. For instance, if you identify your target audience as women who want to maintain their beauty by improving hair growth, you can offer a private label gummy hair vitamin to address this specific need.
Reliable Private Label Gummy Supplement Manufacturer
Finding the right gummy manufacturer is crucial when you’re venturing into the world of private label brands. Setting up your own manufacturing facility can be not only expensive but also quite complicated, especially when you’re just starting out. That’s why many aspiring business owners opt for contract manufacturing, which allows you to partner with a company that specializes in producing gummy products.
By working with a reputable private label gummy manufacturer, you can focus on what really matters—growing your brand. They take care of the production process, so you can channel your energy into important aspects like pricing strategies, promotional campaigns, and building a strong brand identity.
One of the best perks of partnering with a gummy manufacturer is that you get to sell high-quality gummies under your own brand name. This flexibility can be a game-changer, allowing you to tailor your products to meet the specific needs of your target audience, whether that’s children, fitness enthusiasts, or health-conscious adults.
With so many manufacturers available, it’s essential to choose one that fits your business needs perfectly. Look for a gummy manufacturer that offers a wide range of options and can provide insights into the latest trends and formulations. Here are some key factors to consider when selecting the right private label gummy supplement manufacturer for your venture:
Experience Manufacturer for Gummy Vitamins
Choose a manufacturer with a proven track record of producing gummy supplements. A veteran manufacturer is likely to have a deep understanding of gummy supplements and the challenges associated with making them, compared to one with limited experience.
Certifications of the Gummy Manufacturer
Look for a manufacturer with recognized certifications, such as those from the FDA, Better Business Bureau, or the U.S. Department of Agriculture. Certifications from these bodies demonstrate the manufacturer’s commitment to adhering to industry regulations and upholding the highest quality standards.
Flexibility
Minimum order quantities (MOQs) vary across manufacturers. A MOQ is the minimum quantity of supplements a manufacturer is willing to sell in a single order. Choose a manufacturer that offers low MOQs to allow you to start your brand with minimal capital, but pick one that can scale production as your business grows.
Lead Time
Speed to market can be a massive differentiator in the competitive supplements industry. Whether you’re offering a simple formulation or a custom one, choose a manufacturer with the capacity to swiftly get your products from the production line to consumers without compromising on quality.
Develop Your Formula
Private label gummy vitamin supplement manufacturers offer ready-made formulas you can offer consumers without any modifications. But if you want to target a particular demographic or address a specific issue, you’ll want to develop a custom formulation. For instance, if you’re targeting children, you’ll need to develop a tasty formula.
Working with a supplement manufacturer with a research and development lab can help you create a supplement with the ingredients, flavor, and texture you desire.
Create Your Brand Identity
Your brand identity can be a huge differentiator in the competitive gummy supplements market. From your brand name and logo to your colors and typography, your branding should resonate with your target audience. For instance, if your supplements cater to children, you’ll want to use playful fonts and vivid colors.
Your packaging can also set you apart from your competitors, as 72% of consumers state that product packaging design influences their purchase decisions. So, you can’t afford to treat packaging as a trivial detail.
Work with a private label manufacturer that offers supplement packaging and supplement label design to create striking and informative packaging that adheres to FDA dietary supplement labeling guidelines.
Choose Suitable Distribution Channels
Identifying your niche and target market, choosing a manufacturing partner, and crafting a unique brand identity are essential steps to launching a successful gummy supplements brand. But once you do these things, you’ll need to make your gummy vitamins accessible to your target customers.
How to Sell Your Gummies Vitamins and Supplements
Here are some distribution channels where you can sell your gummies to maximize their reach:
- Online marketplaces: Platforms like Amazon and eBay are great places to reach millions of consumers looking for gummy supplements worldwide.
- Your website: You can start selling gummies through your e-commerce website if you want greater autonomy over pricing,
- Retail stores: Selling through retailers can allow you to expand your business into new markets and reach a larger audience.
- Health and wellness stores: Partnering with health and wellness stores can be an excellent way to reach consumers interested in purchasing gummy supplements — especially if you offer gummies addressing a specific health concern.
- Health and wellness marketplaces: Niche-specific marketplaces such as Vitacost, iHerb, and LuckyVitamin can also be great places to reach consumers interested in buying gummies. However, remember that these marketplaces may have a smaller customer base than platforms like Amazon and eBay.
Besides these distribution channels, you might also want to explore partnerships with local gyms. By using diverse distribution channels, you can expand your reach and boost sales.
Select Suitable Marketing Channels
Getting your product in front of consumers online and on store shelves can drive sales. But if you want to drive exponential sales and reach more consumers, you’ll need to invest in marketing and develop a marketing strategy.
Depending on your target audience, you may prefer certain marketing channels over others. For instance, if you primarily aim to sell supplements online to millennial and Gen Z consumers, marketing your supplements on Instagram may boost sales.
On the other hand, if you’re targeting seniors, you may want to use a combination of digital and traditional channels, such as newspapers and direct mail, to promote your gummies.
Monitor Performance
Finally, once you launch your gummy supplements brand, you’ll want it to grow. Keep tabs on your sales, industry trends, and customer feedback so that you can identify areas for improvement and refine your strategies if necessary.
Remember, creating a strong gummy supplement brand isn’t a one-time activity. It’s an ongoing process that requires continuous innovation for long-term success.
Launch a Successful Gummy Vitamins Supplements Brand with Matsun Nutrition
Starting your own private label gummy vitamin supplement brand can be profitable if you follow the steps above. At Matsun Nutrition, we can help you launch your gummy vitamins brand with minimal hassle. Here are some reasons why you should partner with us:
- Experience: We have over three decades of experience manufacturing supplements and have deep expertise in producing safe, pure, and effective supplements.
- Flexible MOQs: We offer super low minimums of just 12 bottles, making it easy for small businesses to launch supplement brands.
- Certifications and regulatory compliance: We are certified by several reputable bodies, and our facility is FDA-registered.
Frequently Asked Questions
Different manufacturers offer different minimum order quantities (MOQs). While many manufacturers offer high minimums starting at 2,000 units, others offer lower minimums. We offer a low minimum of just 12 bottles.
Lead times for custom gummy supplements range between two to four months. However, the time it takes from production to market may vary depending on the ingredients required, product testing, and the manufacturer's production capacity. Additionally, delivery times may vary depending on the manufacturer's location.
Gummy supplements can be okay for children if produced in a facility that adheres to strict industry regulations and third-party tested for efficacy and safety. However, some gummies may be unsuitable for children because they contain amounts of sugar and citric acid that can cause cavities. If you want to provide gummies for kids, work with your manufacturer to produce a custom formulation that's safe for kids.
Some gummy vitamins contain high sugar levels and other artificial sweeteners to enhance their flavor. If you want to target consumers who are concerned about their sugar intake, consider partnering with your private label manufacturer to produce sugar-free gummies.
While some gummies are vegetarian-friendly, others aren't. Some gummies contain gelatin, a binding agent derived from animal collagen. If you're targeting vegetarians, consider partnering with a manufacturer to develop a vegan-friendly gummy that uses a plant-based binding agent like pectin.
Consumers prefer gummy vitamins to pills and powders due to their tastier candy-like flavor and texture. Many consumers also prefer gummies because they're easier to take than pills. These qualities make them especially popular among children and seniors.
Offering private label gummy vitamins can allow you to leverage a private label supplement manufacturer's expertise while you focus on other aspects of your business. Additionally, working with a private label manufacturer that offers custom formulations allows you to provide gummies tailored to specific customer needs
