Are you looking for ways to boost your supplement business and stay ahead of the competition? If yes, attending supplement manufacturer trade shows can be a boon for your business. From learning about the latest industry trends to providing networking opportunities, attending manufacturer trade shows can provide numerous benefits for your business.
In this blog post, we’ll explore how attending manufacturer trade shows can elevate your supplements business.
9 Benefits of Attending Manufacturer Trade Shows for Supplement Sellers
While attending trade shows may sound like something reserved for large corporations and multinationals, here are nine compelling reasons why you should attend trade shows as a small business owner:
1. Network With Key Industry Players
Imagine being in a room with the most influential, knowledgeable, and authoritative people in the supplements industry. This is what you can expect at supplement manufacturer trade shows.
From major retailers, manufacturers, and fellow sellers, trade shows allow you to meet with the movers and shakers in the supplements industry. These connections can provide invaluable insights you won’t find at other forums.
2. Enhance Brand Awareness
The global dietary supplements market is expected to grow from USD 149.50 billion in 2021 to USD 240.9 billion by 2028. These statistics demonstrate the industry’s enormous potential. However, in a competitive marketplace, only sellers that stand out will profit from the industry’s growth.
Trade shows can allow you to gain an edge over the competition and showcase your brand and products to many potential customers. You can set up an attractive booth, interact with potential customers, and leave a lasting impression. The one-on-one interactions at trade shows can allow you to raise brand awareness about your business and generate interest in your products.
That said, here are some tips that can help you enhance your brand awareness at trade shows:
- Invest in a professional booth display. It should be eye-catching and prominently display your name, logo, and brand colors.
- Position your booth next to blue chip companies to create the impression you’re one of the industry leaders and increase traffic to your booth.
- Wear branded clothing to ensure you’re easily identifiable.
- Include your social media handles on the informative materials to allow potential buyers and other partners to find you online.
3. Generate Leads
Trade shows are a magnet for leads. Attendees typically include people genuinely interested in learning more about supplements and the health and wellness industry. By interacting with these attendees, collecting contact information, and following up with them after the event, you can build a list of qualified leads to boost your sales.
Here are some tips to help you generate high-quality leads at trade shows:
- Provide informative materials such as flyers, brochures, and catalogs highlighting your product’s benefits to people who visit your booth.
- Be prepared to answer any questions customers may have about your products.
- Offer free samples or giveaways to generate interest in your products.
- Follow up with leads after the show by sending them thank-you notes.
4. Launch New Products
Manufacturer trade shows are an excellent place to launch new products. You can showcase your new products to an engaged audience eager to learn more about the latest supplements. This can help you generate buzz and excitement before you launch your new offerings on the wider market.
5. Get Instant Feedback
One of the biggest perks of attending manufacturing trade shows is the immediate feedback you can receive from attendees. When people stop by your booth, you can interact with them and glean information about their needs, preferences, and concerns.
Whether it’s feedback on supplement taste, product labeling and packaging, or pricing, you’ll gain instant feedback you can use to refine your products. This feedback can be especially invaluable, if attendees point out potential issues you hadn’t considered.
6. Evaluate the Competition
Want to ”spy on your competitors ethically? Trade shows offer the perfect opportunity to assess the competition and learn what other businesses are doing. You can check out your competitors’ booth setups, product offerings, and marketing strategies at trade shows. These observations can help you identify gaps in the market and even inform your future trade show booth setups.
For example, if you observe that most companies in the market sell pills instead of liquid supplements, you might want to consider diversifying your product range. In this case, expanding your offerings to include liquid supplements can be a strategic move to tap into the less competitive market for liquid supplements.
7. Cultivate Business Relationships
Networking with key industry players is one of the biggest perks of attending trade shows, but building business relationships is another valuable byproduct of networking. Trade shows are a hub for manufacturers, suppliers, distributors, and other businesses in the supplements industry.
By actively seeking out and engaging with these individuals, you can build symbiotic business relationships to fuel your business growth. Also, don’t hesitate to interact with competing businesses. If you both sell similar products with the competing company, you might be able to explore a merger opportunity, allowing you to consolidate resources and scale your business.
8. Learn About the Latest Industry Trends
The supplement industry is ever-evolving, with trends and consumer preferences constantly changing. As a result, it’s crucial to stay abreast of what’s happening in the industry. Trade shows are the perfect place to do just that.
You’ll gain insights into the latest trends and get the chance to talk to manufacturers, consumers, and suppliers about new developments in the industry. The information you glean can help you make informed decisions and adjust your business strategies accordingly.
9. Make Sales
Last but not least, trade shows provide a platform for immediate sales. Many attendees come ready to make purchases. With an attractive booth in a high-traffic location and well-trained sales representatives, you can make direct sales, potentially covering your trade show expenses and boosting your revenue.
And even if attendees don’t buy immediately or sales aren’t as great as you had anticipated, don’t get disheartened. The connections and leads you generate at the event can lead to future sales opportunities, so don’t forget to follow up with customers after the show.
Tips for Success at Supplement Manufacturer Trade Shows
Trade show success involves more than just setting up a booth and waiting for potential customers, manufacturers, and other businesses to visit. It requires proper preparation.
Bearing that in mind, here are a few tips for success at supplement manufacturer trade shows:
- Establish clear goals: Identify what you want to achieve at the trade show. Goals may include generating leads, launching new products, or networking with potential partners.
- Develop a plan: Create a plan to help you meet your goals. The plan may include tasks like designing an attractive booth, developing marketing materials, or identifying key industry players you want to meet.
- Train booth staff: Ensure your team are well-versed with all your products to answer questions comprehensively.
Exhibiting at trade shows can be a game changer for your supplement business. By attending trade shows and engaging with other attendees, you can position your brand for success in the competitive supplement industry.
That said, if you want to give your brand a competitive edge in the supplement industry, partnering with us offers numerous benefits.
With our custom formulations, you can create supplements tailored to your unique needs and target market. Whether you want to create a bespoke line of supplements with unique ingredients or products that cater to a specific dietary restriction, we’ve got you covered.
We also offer free custom label designs, so you can get your own branding and design at no extra cost.
And that’s not all! We also accept low minimum order quantities of just 12 bottles. So you don’t have to commit to a large order upfront. This can be especially beneficial if you’re starting out or want to test new products before scaling your business.
Ready to experience all these benefits? Get a free quote today and discover how our services can elevate your supplements business.
Frequently Asked Questions (FAQs)
Custom formulations are tailor-made supplement recipes. They allow you to differentiate your products from competitors and meet specific customer preferences. Our custom formulations enable you to provide customized supplements to your target customers, enhancing your brand's identity.
Yes, we provide free label designs for all private label orders. We aim to make it as cost-effective as possible for you to provide branded supplements while maintaining high-quality standards.
Low minimum order quantities are beneficial to supplement sellers, especially those just starting out or looking to expand their product lines. They allow you to test the waters with a new product, avoid overstocking, and reduce financial risks. It's a flexible solution that allows you to grow your business at your own pace.
Our team is well-versed in the regulatory requirements and can walk you through the compliance process, ensuring your supplements meet all required industry standards and safety regulations.